All uses of trademark symbols are an artistic choice for immersion purposes.
The neuronetic hypercorporation ROTH inc. has found a way to fully access and modify the minds of people through an implant made on the top of the skull. The head is shaved, a drill inserts the chip and nanotechnological self-assembly attaches nodes to the insides of the ventricles. These are remotely managed on ROTH™ data centers.
The bunks of ROTH inc. are used in spires and the ROTH WasteNexi™ for upkeep of organic data. To maximize efficiency, more and more bunks are being installed on these to not waste fuel on siphons.